Comparing White Label Solutions vs Custom App Development

In bygone days, building mobile apps was more or less only a prerogative for industry giants and big players. Not anymore! Today, building engaging apps is like a breeze even for startups, small, micro, and medium-sized businesses, all thanks to the concepts of white label payment gateway solutions and custom app development. Let us explore the battle of white Label Solutions vs Custom App Development to find out which would be a better choice for your business.

White Label Mobile App Development

White Label Mobile App can be described as a form of app development designed via a generic mobile app development framework. In this case, you already have a blueprint in which the branding is totally yours. You can incorporate your brand colours, logo, and other details to start using this ready-to-use app framework.

One of the biggest advantages of White Label Mobile App Development is that it takes little to almost no time to design and develop an engaging app. This makes the otherwise complicated and time-consuming process of app development shorter. It also means that the go-to-market time is comparatively smaller than with other options such as custom app development.

A majority of white label apps are hybrid in nature that allows businesses to utilize them as their own across omnichannel platforms. Secondly, white label apps provide an unmatched degree of customization and the core functionality of these apps remain largely consistent across platforms. Also, white label payment gateway solutions (a form of white label app development) are more affordable and can be deployed relatively quickly. This is primarily because the development costs are distributed among many clients and the product is almost ready to be customized and utilized immediately.

In addition to these advantages, white label apps are sold over and over again. This also means that app codes had already been tried and tested many times. This keeps these apps free from complexities and bugs. These apps are also a good choice for businesses that want to immediately bring out a product and/or service into the market or want an engaging app that doesn't come with complicated features.

White label mobile app development is an excellent choice for startups, micro, small, and medium businesses that want to test the market or have limited app development budget. White label apps can be divided into two categories: single-tenant and multi-tenant apps that can run smoothly on the Apple iOS or Google Android operating systems. They are commonly used by retail, banking, ridesharing, public catering, hospitality, and travelling businesses, usually as innovative white label payment gateway solutions.

White label payment gateway solutions are also appreciated by high-risk businesses such as organizations dealing in recurring billing/subscription services, debt restructuring, debt factoring, credit repair, debt settlement, peptides, research chemicals, airlines, accommodations, and ticketing agents. They are also appreciated by businesses specializing in online gambling, ammunitions, weapons, fireworks, Bitcoin mining, forex trading, and Cryptocurrency related activities, pharmaceuticals, e-cigarettes, nutraceuticals, tobacco, cannabis, and male enhancement products.

Custom App Development

Before reading about the benefits of Custom App Development, let us first read about the disadvantages of Custom App Development.

Custom App Development includes different platforms and approaches that would require different frameworks, adding to the app development time and cost. This form of app development is not a good choice for organizations with limited talent and resources. Custom app development is a complicated and time-consuming process and, therefore, requires a huge team of professional and a large number of resources.

The time and high-cost investments associated with custom app development can literally drain the limited budget of micro, small, startups, and medium businesses. These apps are not considered a good choice for competitive and fast-paced business environments as backlogs and project delays are a frequent phenomenon. We all have heard of the saying, "In the business world, time is money, and money is time", and this is exactly why the concept of white label app development and white label payment gateway solutions are far superior choices than custom app development any day.

Coming to the benefits of custom app development, these apps are characterized by high flexibility and product customization. These apps allow you to gain complete control and freedom over the end-to-end app development process. You are allowed to implement as many changes and updates to the app at your own will, though this will also mean additional time and financial & manpower resources. Custom app development is usually appreciated by large to Fortune 500 companies that can wait for years and spend a fortune on building custom apps.

Conclusion

Truth be told, white label app development is a superior choice to custom app development for businesses with a limited app development budget. It is also a better choice for businesses that want to follow an immediate go-to-market approach and extend their reach to target customers without waiting for years and spending a fortune.

If you want to take your business to new heights, white label payment gateway solutions can be of great help. To know more about out-of-the-box white label payment gateway solutions, call or email us now at ITIO Innovex.